Interviews & press
about mobbing at work
σεμινάριο στην εταιρία Orfium για το Mobbing
webinar στην ELSA Κομοτηνής (video της παρουσίασης)
Συνέντευξη στον ραδιοφωνικό σταθμό “Στο κόκκινο” 91.4 - ακούστε την εδώ
Συνέντευξη στο Parallaximag
Φιλοξενία - αναδημοσίευση στη Ναυτεμπορική 15/2/2022
collabs
Φιλοξενία στο Podcast “Phyllisophies”
Panel Discussion με τίτλο “Η σημασία της προσαρμοστικότητας στην καριέρα- Μαθαίνοντας να μαθαίνεις” - Ημέρες Καριέρας by Κariera.gr (4-4-2025)
Ομιλία με τίτλο “Social Media in Job Search” - Job Festival Skywalker @ Vellideio (2024) link
Εργαστήρι Δεξιοτήτων στο Κέντρο της ActionAid στη Θεσσαλονίκη (2023)
Συνέντευξη στην Ιλιάδα Κοθρά (link)
Παρουσίαση “Ecommerce & Digital Marketing basics” στα πλαίσια του SKILLS4SMES με την ιδιότητά μου ως Digital Marketing Manager στην Artabout
Ομιλία στο Female Entrepreneurial Week του ΣΕΓΕ
Ομιλία για το SEO στο ξενοδοχείο Hydrama στην εκδήλωση του Χρυσού Οδηγού (link)
Ομιλία στην Inefan με την ιδιότητά μου ως Digital Marketing Manager στην Artabout(link)
Ομιλία με θέμα “η δύναμη του facebook στο marketing”, με την ιδιότητά μου ως tutor στο IEK AKMH (link)
CV
With over 10 years guiding SMEs and ECommerce businesses towards sustainable growth, my role as a Strategic Marketing Manager centers on being a trusted partner and consultant.
Concurrently, as a University Lecturer, I am proud to impart knowledge in Digital Marketing and Analytics to Masters students, enriching their academic journey with practical industry insights. My mission is to empower and inspire, whether nurturing future marketing leaders or driving business transformations.
Publications
I completed the following studies, published in journals or presented in conferences and published as conference proceedings. They are listed in reverse chronological order.
Journal articles
Vardikou, C., Konidaris, A., Koustoumpardi, E., & Kavoura, A. (2025b). Emojis in Marketing and Advertising: A Systematic Literature Review. Behavioral Sciences, 15(11), 1490. https://doi.org/10.3390/bs15111490
Note: The “Behavioral Sciences Journal” is indexed in Scopus, and has a Citescore of 3.1 and an Impact Factor of 2.5 in November 2025.
Vardikou, C., Konidaris, A., & Kavoura, A. (2025a). Nudges in email marketing campaigns: The role of the authority principle and time-sensitive dynamics. Electronic Commerce Research and Applications, 101534.
Note: The “Electronic Commerce Research and Applications” is indexed in Scopus and in the ABS list (Q2) and has a Citescore of 10.3 and an Impact Factor of 6.3 in November 2025.
Conference articles
Vardikou, C., Montessantou, M.D., Kallinikou, E., Koustoumpardi, E., Konidaris, A., Kavoura, A. (2025). The Role of Fear of Missing Out (FoMO) on Consumer’s Decision-Making in Email Marketing Campaigns. In: Kavoura, A., Briciu, VA., Briciu, A. (eds) Strategic Innovative Marketing and Tourism. ICSIMAT 2024. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-81962-9_95
Vardikou, C., Konidaris, A., & Moridis, C. (2023). Emojis and user engagement in Meta ads: Mind the semantic congruency. 21st International Conference on Research in Advertising (ICORIA) 2023, Bordeaux, France.
Vardikou, C., & Konidaris, A. (2023). Viral marketing: A case study from LinkedIn. Envisioning the Future of Communication - Conference Proceedings, 1(1).
Konidaris, A., Stellatou, O., Polykalas, S. E., & Vardikou, C. (2022). Predictive SEO for tourism websites through transformer keyword identification. In Transcending borders in tourism through innovation and cultural heritage (pp. 853-865). Springer. https://doi.org/10.1007/978-3-030-92491-1_53
Conference presentations
Vardikou, C., & Konidaris, A. (2024). Fear-of-missing-out (FoMO) in email marketing and Facebook ads: A case study of retail companies in Greece. 2nd International Conference India Greece History, Society, Science & Entrepreneurship, Aristotle University, Thessaloniki, Greece.
Vardikou, C., Konidaris, A., & Moridis, C. (2023). Emojis and user engagement in Meta ads: Mind the semantic congruency. 21st International Conference on Research in Advertising (ICORIA) 2023, Bordeaux, France.
Vardikou, C., & Konidaris, A. (2023). Viral marketing: A case study from LinkedIn. Envisioning the Future of Communication - Conference Proceedings, 1(1).
Konidaris, A., Stellatou, O., Polykalas, S. E., & Vardikou, C. (2022). Predictive SEO for tourism websites through transformer keyword identification. In Transcending borders in tourism through innovation and cultural heritage (pp. 853-865). Springer. https://doi.org/10.1007/978-3-030-92491-1_53
academic
1ο Πολυθεματικό Συνέδριο στο Τμήμα Ψηφιακών Μέσων και Επικοινωνίας του Ιονίου Πανεπιστημίου
2ο Πολυθεματικό Συνέδριο στο Τμήμα Ψηφιακών Μέσων και Επικοινωνίας του Ιονίου Πανεπιστημίου
Τίτλος: Ψηφιακά nudges- Επαρκούν για την αλλαγή συμπεριφοράς των χρηστών;
Title: “Fear-of-missing-out (FoMO) in email marketing and
facebook ads: a case study of retail companies in Greece” in the 2nd Int.Conference India-Greece “History, Society, Science & Entrepreneurship”, Dec 2-6 2024" - Aristotle University Main Campus, Thessaloniki, GreeceConference “Envisioning the future of communication” 2021
Title: “From unfamous to famous. How a German app elicited sympathy emotions and gained momentum in social media with its quick reflexes to a potential crisis”
Conference IaCudiT “Transcending Borders in Tourism through Innovation and Cultural Heritage”, 1-3 September 2021
Title PREDICTIVE SEO FOR TOURISM WEB SITES THROUGH TRANSFORMER KEYWORD IDENTIFICATION (link)
MOBBING AGAINST DEMOCRACY - INTERDISCIPLINARY AMBASSADORIAL T4E ACTION PROCEEDINGS 14-15 MAY 2022
Title: “Mobbing at work. Exploring the most common behaviors in Greece and the consequences for the victim, the colleagues and the company”